Vivint rebrand highlights smarter energy management

LEHI, Utah — Early May saw smart home automation provider Vivint unveil its new rebrand focusing on the integrated smart home experience with security at its core.

The company said its new visual identity represents both an evolution and expansion of that focus, redefining a smarter home experience to include smarter energy management.

“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” said David Porter, Managing Director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”

Launched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name – Vivint. A combination of “vive,” which means “to live,” and “intelligent.”

Vivint was acquired by NRG Energy in March of 2023. NRG offers smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company’s recent consumer research found that nearly 70% of people want an “all-in-one’ unified smart home management system inclusive of energy management.

Recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant for qualifying current and new Reliant customers to receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation.

“The reception from consumers has been outstanding because essentially this is incremental value-add for the customer.” Outgoing President of NRG Consumer Rasesh Patel told investors. “They’re getting a smart thermostat, a doorbell camera, (and) a free installation, all as a part of being an NRG customer.” He noted that the company has been working to hire more installers just to meet the increased demand for the service.

Vivint’s brand updates include a new logo crafted to emphasize the focus on the home and what it means to ‘live intelligently’.

As part of NRG Vivint has seen marked improvement in its financial performance with NRG CFO Bruce Chung praising the performance of the company’s segments during its quarterly earnings call, noting especially its customer and service growth for its Smart Home segment.