2025 China Home Improvement Aftermarket Industry Research Report

Currently, the focus of competition in the home furnishing industry is gradually shifting from product manufacturing and sales to backend services. The after – market service has emerged as the core battleground for brands to build differentiated competitive advantages. Against this backdrop, a group of data – and algorithm – driven home furnishing after – market service platforms are rising rapidly. Through rapid response, efficient fulfillment, and reliable service quality, they effectively solve the long – standing “last mile” fulfillment problem faced by home furnishing merchants, and have become the key hub connecting the manufacturing end and the consumer end, supporting the high – quality development of the home furnishing industry. In 2024, the market size of the home furnishing after – market industry reached 700 billion yuan, and it is expected to climb to nearly 900 billion yuan in the next five years.

What is the home furnishing after – market?

The home furnishing after – market refers to a series of professional service ecosystems formed around the use, maintenance, upkeep, renovation, and recycling of home furnishing products such as furniture, home appliances, and building materials after their sales. Different from traditional after – sales services, the after – market is not only a supplementary part of product sales but also a key component in maintaining brand trust and extending user relationships. After – market fulfillment services focus on the core aspects of home furnishing product delivery and use in the after – market. They mainly address the issues of delivering products from the merchant’s warehouse to the consumer’s home, ensuring the products function properly, and operate stably throughout their lifecycle. These services cover delivery, installation, repair, and maintenance, and run through the entire process of product use.

The home furnishing after – market is moving from a decentralized and extensive development stage to an intelligent and standardized one

Driven by multiple factors such as the gradual maturity of technologies like big data and artificial intelligence and the upgrading of users’ consumption concepts, the development of China’s home furnishing after – market has evolved from the early offline decentralization and online matchmaking to online process management, and finally entered a new stage of intelligence and standardization. Currently, home furnishing after – market service platforms use cutting – edge technologies such as data and algorithms as the core engine to achieve intelligent upgrades across the entire service process. Through precise matching, intelligent scheduling, service management and control, and after – sales service guarantee, they significantly improve response speed, fulfillment efficiency, and service quality, and build an intelligent, efficient, and standardized service ecosystem, injecting new impetus into the high – quality development of the industry.

The fulfillment service platform occupies the core position in the industry ecosystem, and service network, fulfillment efficiency, etc. have become the focus of competition

The main players in the home furnishing after – market industry ecosystem include blue – collar workers, fulfillment service platforms, home furnishing merchants, and consumers. Among them, the fulfillment service platform is the core hub that deeply connects all parties and integrates and schedules resources. With the in – depth empowerment of digital technology, the steady increase in online home furnishing consumption rate, and the continuous improvement of the “last mile” service experience, the focus of competition among after – market fulfillment service platforms has shifted to a comprehensive competition of four core capabilities: service network, fulfillment efficiency, quality control, and market reputation. Comprehensive fulfillment service platforms represented by Qibingdaojia have built leading advantages with their full – category home furnishing services, a nationwide network of workers, a leading intelligent scheduling system, standardized service processes, and a complete after – sales guarantee system, and firmly rank among the top echelon of the industry.

In the future, the home furnishing after – market will evolve deeply focusing on multiple scenarios, digital and intelligent drive, and ecological collaboration

With the diversified and scenario – based development of smart home and the in – depth penetration of digital technology, the home furnishing after – market will present three core development trends: the service content will expand to multiple scenarios around smart home, the service efficiency and experience will be improved simultaneously with the in – depth empowerment of digital technology, and the role of the platform will evolve from a fulfillment center to an all – link ecological hub. In the future, the key to competition among platforms has shifted from the scale competition of orders and workers to a comprehensive competition of ecological integration, data intelligence, and service closed – loop capabilities.

The key research questions in this report are as follows:

• What is the home furnishing after – market? What kind of development process has it gone through?
• What is the market size and changing trend of the home furnishing after – market industry? What are the development driving forces?
• What is the composition of the home furnishing after – market industry ecosystem? Who are the main players?
• What is the market competition pattern of the home furnishing after – market industry? What are the core competitive elements?
• What development trends will the home furnishing after – market industry face in the future?

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