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From homemakers to lifestyle managers: New era of home management

What’s the story

In today’s fast-paced world, managing a home has evolved beyond traditional roles.

Nitin Mohan Srivastava, Co-Founder and CEO of Pinch, a home concierge and lifestyle management company, highlights this shift, emphasizing the growing need for professional home management.

This transformation is not about replacing homemakers but about providing the structured support needed to enhance well-being and efficiency in daily life.

Homemakers to lifestyle managers

The transition from homemakers to lifestyle managers isn’t a drastic change but rather a natural evolution reflecting modern needs.

As Srivastava explains, the rise of professional home help formalizes and enhances traditional support systems, allowing people to focus on what truly matters.

This shift is about providing structured and intuitive assistance, supporting homemakers in managing time and tasks more efficiently.

Technology’s role 

Technology has revolutionized home management by connecting people with essential services and resources online.

Srivastava notes that while technology has simplified access to services, selecting the right options still demands considerable effort.

Lifestyle managers play a crucial role in bridging this gap by efficiently managing these services, ensuring households receive the best possible solutions tailored to their unique needs.

Responsibilities and tasks

Traditional home management often involves a trial-and-error approach to solving daily issues, which can be time-consuming and inefficient.

Modern lifestyle management, however, offers curated, efficient solutions for each problem.

According to Srivastava, this approach streamlines tasks, enhancing overall household efficiency by providing the best possible solutions, thus freeing up valuable time for individuals and families.

Family dynamics and well-being

The shift towards lifestyle management is positively impacting family dynamics by prioritizing quality time and well-being.

Srivastava points out that with professional support, families can now focus on what truly matters, spending immersive, quality time together.

This change reduces the burden of multitasking and promotes a healthier, more balanced lifestyle for all family members, fostering stronger bonds and greater overall happiness.

Effective lifestyle managers 

To excel as a lifestyle manager today, Srivastava believes one needs a service-oriented mindset, an understanding of clients’ contexts, and a structured approach to work.

These qualities ensure stability, efficiency, and confidence, making lifestyle managers indispensable in modern home management.

A naturally organized approach helps instill control and calm, ensuring the best outcomes for the families they serve.


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